Project/Program Manager
About Candidate
Introduction:
The candidate is an experienced project manager with over 15 years of expertise in managing online and 360° marketing projects. They have successfully led website launches, e-commerce projects, social media advertising campaigns, and CMS implementations across multiple platforms. Their expertise extends to managing app development, configurators, CGI video production, catalogs, brochures, OOH campaigns, photo shoots, and events. They excel in consulting stakeholders, coordinating projects between internal teams and external agencies, writing briefings, planning budgets and resources, and ensuring quality management. With a strong focus on process optimization, they analyze existing workflows, design improvements, test and implement optimized processes, and continuously evaluate efficiency gains. They are proficient in tools like Asana, Jira, Confluence, Merlin, Miro, Redmine, Trello, and Figjam. Their role often involves working in Agile environments, acting as a Scrum Master or Product Owner, managing ticket tracking in Jira, setting up new workflows, and optimizing collaboration between teams. Their background includes extensive experience in content management, developing landing pages, optimizing user journeys, and implementing structural changes in CMS-based projects. They have led multiple international website and online marketing projects, ensuring smooth coordination between markets, technical teams, and creative agencies. Additionally, they have played a key role in training employees, setting up new processes, and enhancing communication within teams. Their strategic approach to project management, combined with their technical proficiency and marketing expertise, makes them a highly effective leader in digital and integrated marketing projects.
Responsibilities:
- Led end-to-end project management for online and 360° marketing campaigns, including website launches, e-commerce projects, and social media advertising.
- Managed app development, configurators, CGI video production, catalogs, brochures, OOH campaigns, photo shoots, and event planning.
- Acted as a key consultant for stakeholders, providing strategic insights and ensuring project alignment with business goals.
- Coordinated projects between internal teams, external agencies, and international markets to streamline execution and delivery.
- Developed detailed project briefings, planned budgets and resources, and ensured quality control throughout project lifecycles.
- Analyzed existing workflows, identified areas for optimization, and implemented improved processes to enhance efficiency.
- Managed Agile workflows, serving as Scrum Master or Product Owner, and facilitated collaboration using Jira, Confluence, and other project management tools.
- Oversaw content management, including landing page creation, user journey optimization, and CMS-based structural updates.
- Led multiple international website and online marketing projects, ensuring seamless integration across different platforms and teams.
- Trained employees on new processes, tools, and collaboration methods to improve overall team efficiency.
- Set up and optimized new ticket-tracking systems and workflows in Jira, Trello, Redmine, and other project management platforms.
- Worked closely with UX/UI designers, developers, and creative teams to deliver high-quality digital experiences.
- Conducted quality assurance and usability testing to ensure a seamless user experience before project launch.
- Monitored project performance, identified bottlenecks, and provided recommendations for continuous improvement.
- Developed and maintained strong relationships with stakeholders, ensuring clear communication and alignment on project objectives.
- Managed multi-channel marketing strategies, including SEO, paid advertising, and conversion optimization.
- Ensured compliance with brand guidelines, industry standards, and best practices across all digital and print assets.
- Provided strategic direction on process improvements, automation, and digital transformation initiatives.
- Facilitated workshops and brainstorming sessions to enhance team collaboration and problem-solving capabilities.