SEO or Marketing Specialist

The candidate is an accomplished coach and marketing professional with over 20 years of experience in strategy development, marketing, communication, and project management. Throughout their career, they have successfully built and managed teams, developed impactful marketing strategies, and delivered results across a wide range of industries.In their current role as a business owner and coach, the candidate provides coaching for individuals and businesses, along with managing marketing and communication projects. They are responsible for facilitating training sessions and workshops, empowering clients to achieve their goals and improve their performance.Previously, the candidate worked as an internal coach and senior marketing manager, where they played a key role in coaching sales teams and individual employees globally. They developed and deployed an international retail marketing concept that drove profitable growth and led 360° marketing campaigns across the EMEA region, significantly boosting brand awareness and customer engagement.In various freelance roles, the candidate has led marketing and AI projects, including coaching store personnel, organizing visual merchandising trainings, and developing retail concepts. They also managed the launch of social media campaigns and created new brand manuals, demonstrating their ability to blend coaching with marketing strategy.The candidate’s expertise extends to project management, having managed the go-to-market strategy for a new B2B service, organized events, and created marketing content such as customer testimonials, videos, and social media posts. They also have experience working with local entrepreneurs, organizing workshops to strengthen their presence in their communities.In their previous roles, the candidate has been involved in developing and executing marketing strategies for several high-profile companies. They have worked on projects such as launching loyalty programs, implementing store concepts, and driving communication campaigns, all while ensuring the alignment of marketing efforts with the overall business goals.The candidate has also contributed to the development of white papers, providing valuable insights on e-commerce and retail business trends. Their background in retail, coupled with extensive experience in both B2B and B2C environments, has allowed them to lead successful marketing initiatives and coaching programs that foster growth and innovation.With a strong foundation in project management, leadership, and marketing, the candidate excels at translating strategies into actionable plans, managing teams, and delivering results that align with business objectives. They have also continuously pursued professional development, earning certifications in coaching, project management, and digital marketing, further enhancing their skill set and ability to drive success in dynamic environments.