SEO or Marketing Specialist

Daniela Zarnescu is an experienced Demand Generation and Marketing Specialist with over 10 years of expertise in digital marketing, specializing in multi-channel campaigns, content strategy, and social media marketing. She currently serves as a Sr. Global Demand Generation Specialist at Honeywell Romania, where she leads integrated marketing campaigns, collaborating with cross-functional teams to optimize demand generation initiatives. Dana is skilled in leveraging various platforms such as Google, Meta, LinkedIn, and industry-specific tools to drive lead generation and enhance brand visibility. She plays a key role in designing and executing campaigns using paid media, email, SEO, and social media channels. Dana also focuses on data analysis, optimizing campaign performance, and ensuring alignment with business objectives.

Prior to her current role, Dana held a Senior Integrated Marketing Specialist position, where she spearheaded campaigns for Tier 1 product introductions and supported Tier 2 and 3 product launches. She collaborated with product marketing teams, developed nurture programs, and collected customer stories for marketing efforts. Her experience includes managing social media accounts and running paid media campaigns, having driven significant performance improvements in social media KPIs, including a 1300% YoY increase. Dana also led social media strategies for CEC Bank, increasing brand presence across platforms such as Facebook, LinkedIn, and Instagram, while tracking and optimizing campaign performance.

Earlier in her career, Dana gained hands-on experience as a Social Media Manager and Specialist, managing content, ad budgets, and influencer collaborations across multiple platforms. She has a strong foundation in content creation, project management, and customer engagement, contributing to her ability to manage high-performing digital marketing strategies in complex, global environments.