Job Description
As an expert in Marketing Technologies within the IT team, you will be responsible for a qualitative technical implementation and maintenance of digital tracking and tagging solutions to capture the behaviour of our players on the digital platforms of the National Lottery.
- To do this, you work together with various stakeholders within the organization of both IT and business.
Responsibility
- Debugging tag management implementations
- Technical implementation of marketing tools
- Integrating APIs and configuring event-driven tracking systems
- Monitoring the data quality in our digital analytics solution
- Ensure that all marketing tracking is in line with the GDPR guidelines provided by the business
- Developing creative solutions for correct and valuable data collection
- Briefing development teams and supporting them in QA processes
Skills
- CSS
- Digital analytics
- Mobile SDKs
- HTML
- Javascript
- JQuery
- Tag Management
- APIs
- DMP
- Google Analytics
Languages
- Dutch
- French
- English
Hiring Team Member
