Salesforce Marketing Specialist (SN0732)
Job Description
We are seeking a Salesforce Marketing Specialist to oversee the implementation, administration, and optimization of Salesforce Marketing Cloud.
- This role requires hands-on experience in marketing automation, campaign execution, and data integration to support business objectives and enhance marketing efficiency.
Key Responsibilities
- Support the migration from the existing marketing platform to Salesforce Marketing Cloud.
- Collaborate with IT, marketing, and CRM teams to define requirements and ensure smooth data transition.
- Manage the integration of Salesforce Marketing Cloud with CRM, Data Cloud, and other systems.
- Configure and manage Business Units, IP warming, Sender Authentication Package (SAP), and domain management.
- Oversee user roles, permissions, and access controls in Marketing Cloud.
- Ensure compliance with data privacy regulations (GDPR, CCPA) and maintain email deliverability best practices.
- Monitor system performance, usage, and logs, resolving issues proactively.
- Configure Journeys, Automations, Email Studio, and Cloud Pages based on business needs.
- Implement segmentation strategies, audience management, and data extensions.
- Leverage SQL, AMPscript, and API configurations to support advanced marketing automation use cases.
- Identify areas for process improvement and enhance platform efficiency.
- Develop and deliver training sessions, workshops, and documentation for marketing teams.
- Provide ongoing support and troubleshooting for Marketing Cloud users.
- Create best practice guides and FAQs to improve user adoption.
- Work with cross-functional teams to align Marketing Cloud capabilities with business goals.
- Stay updated with Salesforce releases and industry best practices.
- Participate in agile ceremonies (stand-ups, sprint planning, retrospectives).
Required Skills & Qualifications
- Proven experience in Salesforce Marketing Cloud administration, implementation, or consulting.
- Marketing Cloud Studios & Builders
- SQL, AMPscript, APIs, and CRM integrations
- marketing automation, campaign execution, and data-driven marketing strategies.
- Strong problem-solving and troubleshooting skills.
- agile environments and cross-functional teams.
- Agile Collaboration & Continuous Improvement
- User Training & Support
- Marketing Automation & Optimization
- Marketing Cloud Administration & Compliance
- Salesforce Marketing Cloud Implementation & Integration
Hiring Team Member
