Digital Marketing Analyst

Introduction:

A digital marketing professional with 11 years of experience specializing in SEO, content optimization, data analysis, and campaign management. Proficient in improving website traffic, lead generation, and customer engagement through strategic digital initiatives. Skilled in database management, CRM systems, and advanced Excel functions to enhance operational efficiency. Experienced in conducting quality audits, analyzing campaign performance, and optimizing content for better search rankings. Adept at collaborating with cross-functional teams to drive marketing success. Managed multi-platform campaigns, ensuring consistency in branding and audience engagement. Developed and executed targeted email marketing strategies to improve open rates and customer retention. Strong expertise in social media management, paid advertising, and performance tracking. Worked on optimizing websites using CMS platforms and SEO tools to enhance search visibility. Passionate about leveraging data-driven insights to refine marketing strategies and maximize ROI.

Responsibilities:

• Developed and executed SEO strategies to improve website traffic and search rankings.
• Managed social media campaigns, increasing engagement and lead generation.
• Conducted quality audits for websites, ensuring SEO compliance and accessibility.
• Analyzed marketing data to track performance and provide insights for campaign optimization.
• Optimized content by updating meta descriptions, alt tags, and on-page SEO elements.
• Scheduled and managed multi-platform digital marketing campaigns.
• Worked on CRM database management to improve customer segmentation and personalization.
• Created and implemented targeted email marketing campaigns to enhance customer retention.
• Coordinated with cross-functional teams for product launches and live event promotions.
• Provided detailed performance reports using analytics tools to guide marketing decisions.